The greatest challenge most bloggers face is creating enough content for their blogs. It is a time consuming task and it takes a lot of research and content to form a great blog post.
On top of that, you need to add valuable keywords for SEO (to rank on Google). Then you need to share all of this content on social media so that people can actually notice you.
There’s just not enough time in a single day…
You need to generate more and more blog posts, so that you can gain more traffic and returning visitors to your website – to reach whatever your blogging goals are.
So, whether you are a not-so serious blogger, or you want to start a full time online blog that generates income, you need traffic!
And the obvious basic formula is this: The more high-quality, long, shareable posts you have, the more traffic you will generate to your blog. And from there on, you can reach your goals faster.
How I discovered this technique
There are so many different techniques out there to bulk create content for your site, including time management techniques as well.
But to bulk create blog posts, the general techniques just didn’t cut it for me. I have tried a few of them, and maybe you have, too…
Eventually, after I had to brainstorm a few ways of bulking, and find the one that suits me…
I thought of the obvious way to discover this method, and that was to go back to basics. I asked myself what I wanted to achieve with blog posts, what I wanted to write about, how my writing style should be, etc.
Then I thought about the obvious question: What is a blog post made up of?
Basically, a high quality blog post consists of:
- A compelling TITLE that will draw readers in
- A fantastic INTRODUCTION that will make readers want even more…
- A PROBLEM STATEMENT – usually this forms part of the introduction, your blog post is the SOLUTION
- A few good SUBHEADINGS that will cover most of the topics and related topics in your blog post
- A basket full of good KEYWORDS, so that search engines can index your blog post, and readers can find it by searching (SEO)
- Minimal ADVERTISING, because no one wants to read a spammy blog post with popups and ads everywhere that take up most of the blog post’s space (using a blog post as a sale tactic is also a big no-no, because almost everyone who blogs about blogging does that #buymycourse!)
- High quality CONTENT, because this is why your readers clicked on your link in the first place! People are craving in depth information, because everyone and their pet owns a blog nowadays. Competition is fierce, so your blog post needs to be the best of them all.
I have encountered so many blog posts from different bloggers, and all of them are exactly the same, with a few different verbs and writing styles or images here and there. Make your content unique!
- Great in-text LINKS to your other blog posts – you shouldn’t overdo it though, one or two in a blog post is enough. Also make sure that your links are relatable, because that is what your readers are reading at the moment in your current blog post.
- An easy accessible COMMENT BOX below the blog post. Make sure to use a plugin for Facebook comments, because this is where everyone hangs out. A good one we recommend for WordPress is Heateor Social Comments.
Be sure to rearrange the commenting platform so that Facebook is first, then whichever you choose after that. You can change this in the plugin’s settings.
After you have applied this setting, your comment box will look like this:
- Easy accessible SOCIAL MEDIA share buttons. To make your content go even more viral, make sure your readers can easily share your blog post on the social media platforms they frequently use. For WordPress, we recommend Shareaholic.
- MEDIA: In your blog posts you can include images or imbed YouTube videos into your post, but keep it to a minimum. A blog post with a ton of images with take longer to load, making impatient readers navigate away from your site within a few seconds. Also make sure your media is relatable, i.e. don’t embed a video of your kitten in your “How to make money blogging” post…
- WORD COUNT – a longer post is better for ranking on Google, since there is so much content already available out there. Also, many people prefer to get as much needed info as possible from a single site.
That sure is a lot of components, but it will be all worth it. Some of these are essential for ranking in Google, other components are simply to separate your hard work from the rest of the “quick-bloggers”.
It is frustrating to know that almost everyone has a blog and are probably blogging about the same topics as you, but if you stick to what you are doing, and produce top-notch content, it will all be worth it – especially if you start seeing the traffic rolling in… Be patient!
How to bulk create great blog posts
I use MS Word to type out my blog post first, before I copy and paste it into WordPress – no distractions! Be sure to create a single folder for each of your blog posts in which you can also save the images for that blog post, too. (A great idea is to sync it to DropBox, so that you have a backup of everything, and also so that you can write from anywhere)
So, my technique is this…
Bulk create at least 10 blog post outlines – I normally do this on a Sunday:
- Find your topic (eg. Flower arranging, ice skating, homemade pizza, grow herbs from seeds, etc. There are literally billions of topics to choose from)
- Formulate your title (you can always tweak it as you go along) – top tip: The blog posts that get the most traffic are ‘how to’ posts and lists posts such as ‘8 tips to…’ or ‘23 place to visit in…’ etc.
Read this post on a few blog post title ideas…
- Research some keywords + write them down (keep your draft document clean) – I use sticky notes or paper for this, because I don’t want my blog post draft to look ridiculously busy and discouraging…
There are three ways in which I research keywords:
- Google “Alphabet Soup”: This method requires you to go to Google search, and just start typing words. Google will then start to suggest keywords and recommended searches. These searches are not just randomly selected by Google, but are actual high volume searches by real people. It is a great technique because you can use your main keyword, then add a space and type a letter after that… Google then suggests popular searches. Go down the alphabet by erasing the previous letter and entering the next one after your keyword.
- Pinterest “Alphabet Soup”: This is the same as the above technique, but you are using the Pinterest search box on Pinterest instead. This is a great way to generate Pinterest traffic, once you have uploaded your Pins and linked them to your blog posts.
- Google Adwords: Create a Google Adwords account (free) and use the keyword planner tool to search for keywords.
After you have created an account, hover over the wrench tool and select the keyword planner tool under “planning” – a new window will open with the keyword planner.
Choose the “search for new keywords using a phrase, website or category” section and fill in whichever is applicable. Let’s type in “flowers” in the keyword search box and click on “Get ideas”
Your results will look like this:
- Write down all of your headings + subheadings
In your MS Word document or text editor, write down all of the headings and subheadings which you want to include in your post. If you list all of your headings to include, you already know what you want to write about… These are your main ideas!
- Indicate where what will go… Show where your introduction is, where a Pin will go, an in-text link to another post, etc.
- Highlight where your additional Pins will go and which Pins you want to create for Pinterest
Here is an example of one of my blog post outlines for a wedding website:
I have a title, headings and subheadings. I have also indicated exactly where what will go – the introduction, pins and closing. Other pins which will be included are highlighted in purple…
Tip: Bulk create all of your Pins for Pinterest beforehand, for all the posts you want to write. Choose a standard size Pin (600px x 1250px) and simply edit the text and background image. You can do this in Photoshop, or in Canva. Remember to save it in already created folders for each blog post or upload all of them to WordPress.
The final step
Now it is easier for you to create posts, faster. 🙂
You already know what you want to say in each of your blog posts. You have created the images beforehand and are ready to go ahead and type.
Aim for at least 2000 words, as this is the new competitive word count for blog posts. Once your blog post has been typed, simply copy and paste it into WordPress and edit where applicable.
Don’t overwork yourself by trying to complete all of your blog posts in one day. I normally aim for 2-3 blog posts a day and then schedule them ahead of time in WordPress.
You can also use the following time management technique to be more productive:
The Pomodoro technique
This technique was coined by a University professor to help his students to study more effectively for exams.
It works like this:
- Decide on a task to be done (typing your blog post, obviously J)
- Set your timer to 25 minutes
- Work on your task until your timer rings
- When your timer rings, make a check mark on a piece of paper
- After every check mark take a 3-5 minute break
- After every fourth check mark take a 15-30 minute break
The check mark not only helps you to keep track of when and how long your breaks should be. It also helps if you have accumulated a few already so you can see how you have progressed. This is also a great motivator!
If you need a worksheet to help you manage this, and other things such as goal setting and habit tracking, we have created the Goal Planner Kit, which will help you to set all of your goals. Simply print out and use!
Need some guidance with your blog?
I’ve got exactly what you need! 😉
The Blog Planner Bundle was created this year and is chock-full of resources and printables which you can use to manage your blog.
It has a few bonuses and freebies, too!
Check it out here.